In today's fast-paced, digitally connected world, convenience is king. Major brands like Pizza Hut, Starbucks, and KFC have figured that out a long time ago, which is why they’ve all invested heavily in their own mobile apps. But here’s the kicker: It’s not just the big guys who can benefit from having an app—small businesses, delivery services, and local restaurants can also reap massive rewards.
Think having your own app is just a nice-to-have? Think again! Having a branded app is quickly becoming essential for businesses that want to thrive in the delivery economy. So, let’s dive into why big brands are so invested in mobile apps, and why your business should follow suit.
1. The Power of Convenience: Instant Access at Your Customers’ Fingertips
It’s no secret that people today are glued to their phones. In fact, the average person checks their phone 144 times a day! So what better way to reach them than by having your business just one tap away?
Brands like Pizza Hut and KFC understand that the easier it is for customers to access their services, the more likely they are to make a purchase. With a mobile app, customers don’t have to wade through third-party delivery platforms or deal with cumbersome websites—they can just open the app, place their order, and have their favorite meal on the way within seconds.
Think about it: Wouldn’t you be more likely to order from a restaurant that’s always right in your pocket? Exactly. That’s why big brands have apps—to make sure they’re top of mind whenever a craving hits.
For your business, an app provides that same level of convenience. Whether you're running a local pizzeria or a growing delivery service, making it easy for customers to order and interact with your brand is the name of the game.
2. Loyalty Programs: Turning One-Time Customers into Lifelong Fans
Starbucks is a loyalty program masterclass in action. If you’ve ever used their app, you know how addictive it can be to collect stars for a free drink or snack. This isn’t by accident—Starbucks uses its app as a way to keep customers engaged, even when they’re not at the store.
Loyalty programs are one of the most effective ways to encourage repeat orders and foster customer loyalty. By integrating your loyalty program into a mobile app, you make it easy for customers to keep track of their points, rewards, and special offers. It’s a constant reminder that they have perks waiting for them, which means they’re more likely to return to your business rather than going to a competitor.
And let’s not forget about push notifications—a simple message reminding users that they’re just a few points away from their next reward can work wonders. By nudging customers to place that one extra order to unlock their discount or freebie, you’re essentially printing money for your business.
3. Direct Customer Engagement: Your Own Marketing Channel
If there’s one thing big brands like Pizza Hut and Starbucks understand, it’s the power of direct customer communication. An app allows them to engage with customers on their terms, without the noise of social media algorithms or email inbox clutter.
With your own app, you gain access to a direct marketing channel. You can send promotions, new menu updates, and exclusive offers straight to your customers’ phones. This isn’t something you can do easily through third-party platforms or even your website—apps provide an unparalleled level of control over your customer engagement.
Additionally, having an app lets you collect valuable customer data—like ordering habits, preferences, and peak ordering times—which you can use to improve your business and tailor marketing efforts. Ever wonder how Starbucks knows when to send you that perfectly-timed afternoon coffee deal? It’s because their app tells them when you’re most likely to need a caffeine boost.
For your business, that data can be just as valuable. Whether it’s understanding which items on your menu are popular during certain seasons or knowing when to offer discounts, your app can provide the insights you need to stay ahead of the curve.
4. Brand Loyalty and Recognition: Staying in Your Customer’s Mind
There’s a reason you see Starbucks cups everywhere you go—the brand is instantly recognizable. The same goes for Pizza Hut’s iconic red roof or KFC’s Colonel Sanders. But guess what? A mobile app can amplify that brand recognition even further.
Having your own app gives your brand prime real estate on your customer’s phone screen. Even when they’re not actively using it, the presence of your app keeps your business at the forefront of their mind. It’s like having a mini billboard in their pocket at all times.
This kind of constant brand exposure builds loyalty and keeps customers coming back. After all, if a customer has your app on their phone, they’re less likely to consider other options. Instead of scrolling through a long list of restaurants on a third-party platform, they’ll open your app directly and place their order.
5. Reducing Dependence on Third-Party Platforms
Third-party delivery platforms are helpful, but they also come with significant downsides—high commission fees being the biggest. These fees can eat into your profit margins, and over time, that can take a serious toll on your bottom line.
Big brands like Pizza Hut, Starbucks, and KFC have realized this, which is why they prefer customers to order directly through their apps. Not only do they avoid the hefty fees, but they also maintain full control over the customer experience, from the moment an order is placed to when it’s delivered.
By launching your own app, you can reduce your dependence on third-party platforms and keep more of the profits in-house. Plus, you’ll have greater control over branding, customer service, and order management, creating a seamless experience for your customers.
6. Streamlining Operations: Why Deelivey Can Help You Level Up
Building an app might seem like a daunting task, but that’s where a solution like Deelivey comes in. Deelivey offers an all-in-one platform to streamline your delivery operations while providing you with the tools to build customer loyalty and enhance the customer experience. With Deelivey’s full platform, you’ll have access to a website and mobile app that are perfectly suited to help you grow your business.
From managing sales and orders to tracking inventory and deliveries, Deelivey’s robust dashboard gives you everything you need to keep your business running smoothly. Furthermore, Deelivey can help you create a customer experience that rivals the big brands by providing the back-end support you need.
Conclusion: It’s Time to Get App-Savvy
In the modern age of delivery, having a mobile app isn’t just for big brands. Businesses of all sizes can benefit from the convenience, customer engagement, and brand loyalty that come with having their own app. By creating a streamlined, branded experience for your customers, you’ll be better positioned to compete in an increasingly crowded market.
So, whether you’re running a local restaurant or managing a delivery service, now’s the time to start thinking about how a mobile app can elevate your business. And if you’re looking for the tools to manage your delivery operations, consider Deelivey as your partner in success—bringing everything from order tracking to customer loyalty into one powerful platform.
With Deelivey on your side, you can focus on building the best app possible, while we handle the day-to-day tech operations that keep your customers satisfied and coming back for more!